DG Trade Policy in live capture animation

Whiteboard animated video explaining EU Trade Policy

Role: Art direction, illustration, live-drawing

Agency: ESN

Production, live capture, animation and effects: Benuts

Client: European Commission Directorate-General for Trade (DG Trade)

The European Commission, as any Large governmental institution, face communication challenges. How do you translate complex policies to a diverse audience? How can you make complex stories as simple as possible, but not simpler?

Whiteboard animation helped The Directorate-General for Trade of the European Commission address those difficult questions.

Our task was to convey in a positive format several pages filled with technical terms to communicate the intricacies of economic policies to the public.

Starting with the documents, I used mind mapping to structure the story content, then designed a minimalist cartoon line aimed at live animation. The drawings were captured live on camera, ready for post-production for additional animation effects.

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Whiteboard animation

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