Character Design

Previz, development & maintenance

Character development encompasses design and storytelling: characters with their unique identity become alive and believable. For brands, characters come with emotional value. People instantly relate to iconic characters. In other words, character design can create empathy on demand. I love to create characters from scratch or per brief, and designed characters for animation, television shows, brands, and clients, including BASE/KPN, WeightCare, Ello Mobile, and the Zoo van Antwerpen.

See also Branding + identity

A selection of characters...

Freemin character for BASE Unlimited poster
BASE Freemin — More about Freemin
Ello Mobile Limburg Landschap illustratie
Schmutzenbacker for Ello Mobile — More about Ello Mobile re-branding
Character concept sketch