Character Design

Previz, development & maintenance

Character development encompasses design and storytelling: characters with their unique identity become alive and believable. For brands, characters come with emotional value. People instantly relate to iconic characters. In other words, character design can create empathy on demand. I love to create characters from scratch or per brief, and designed characters for animation, television shows, brands, and clients, including VTM, BASE/KPN, WeightCare, Ello Mobile, and the Zoo van Antwerpen.

See also Branding + identity


A selection of characters...



Character design during a pandemic

SARS-CoV-2

The story behind the Brandhome Gnome redesign

Brandgnomie

Freemin, a short-lived mascot designed for BASE

Freemin

Zeppe & Zikki characters, design guideline
Zeppe & Zikki Design Guideline — More about Zeepe & Zikki
Freemin character for BASE Unlimited poster
BASE Freemin — More about Freemin
Ello Mobile Limburg Landschap illustratie
Schmutzenbacker for Ello Mobile — More about Ello Mobile re-branding
Krystal³
Character concept sketch