DG Trade Policy in live capture animation
Whiteboard animated video explaining EU Trade Policy
Role: Art direction, illustration, live-drawing
Agency: ESN
Production, live capture, animation and effects: Benuts
Client: European Commission Directorate-General for Trade (DG Trade)
The European Commission, as any Large governmental institution, face communication challenges. How do you translate complex policies to a diverse audience? How can you make complex stories as simple as possible, but not simpler?
Whiteboard animation helped The Directorate-General for Trade of the European Commission address those difficult questions.
Our task was to convey in a positive format several pages filled with technical terms to communicate the intricacies of economic policies to the public.
Starting with the documents, I used mind mapping to structure the story content, then designed a minimalist cartoon line aimed at live animation. The drawings were captured live on camera, ready for post-production for additional animation effects.
Posted in: